As I'm sure you know a cake symbol appears next to a name when it's a user's IRL birthday. However, if they aren't as active on the site for whatever reason it can be quite hard to tell when it's someone's birthday. On Facebook as well as some other social media sites, you get a notification when it's your friends birthday accompanied with a message along the lines of; 'would you like to wish [insert name] a happy birthday?'
You would only get a notification if you are friends with that user so you wouldn't be overwhelmed with messages. Personally, I think it's a simple update which would make users happier on their special day! ^-^
Please respond with any queries <3
Customer support service by UserEcho